Translate Your WordPress Theme or Plugin with AI – Fluent, Immediate, Affordable

Want to translate your WordPress theme or plugin without the cost, delays, or frustration? That’s why we built PTC, because we needed it ourselves.

We’ve Been in Your Shoes

We’re the team behind WPML, the WordPress Multilingual Plugin. It’s a large product, with tens of thousands of words across a complex interface. And we translate it into 16 languages, every release.

For years, it was painful. Every update would cost us thousands of euros just for translation updates. We’d freeze strings early, and then wait. One translator was on vacation. Another was late. Releases were delayed. Or worse, we’d ship without full localization.

It felt broken. We dreaded the translation phase of every release.

We Thought It Was Just Us—But It’s Not

Maybe our process was wrong? Maybe other teams had it figured out?

So we looked at how the most popular WordPress products handle translations. These are plugins and themes with millions of installs and we were surprised by what we found:

Even the biggest names had partial, inconsistent localization. Across the board, non-English users were getting a fragmented experience. It wasn’t just us. The whole ecosystem struggles to deliver full translations, especially in high-growth markets.

The conclusion was clear: community translation can’t keep up, and traditional workflows aren’t scalable.

So in 2024, We Set Out to Build the Tool We Always Wanted

With years of experience from WPML and firsthand pain, we decided to solve the problem at its root.

We built PTC (Private Translation Cloud) to deliver better-than-human AI translation, specifically for software, and especially for WordPress products.

We made sure it supports everything WordPress developers need. We obsessed over formats, file types, encodings, placeholders, shortcodes and everything else that WordPress requires.

We’ve Been Using It Ourselves. It Works.

We’ve been translating WPML with PTC for months now. Releases go out on time. Translations are complete, accurate, and consistent. No string freeze. No coordination. No stress.

And our non-English clients? They finally get the same quality as our English users. Everyone wins.

Now PTC is available to any WordPress developer building plugins or themes.

Translate Your Product with AI – No Strings Attached

Only 38.6% of WordPress sites are in English. Translate your plugin or theme into these 9 languages and cover over 90% of the market:

With PTC, it takes minutes, not weeks, to do it.

Built for WordPress Developers (by WordPress Developers)

PTC supports the full WordPress stack out of the box:

• .po, .pot, and .mo file support
• JSON output for wp-i18n (Gutenberg & React UIs)
• Full support for WordPress’s new .php format

If WordPress supports it, PTC does too.

One Account. Unlimited Products.

No complex billing. No per-project setup.

With a single PTC account, you can:

• Translate all your free and commercial products
• Update translations as often as needed
• Keep everything synced, automatically

Release Without Delays

Forget string freeze. PTC can immediately translate any branch in your Git repository. You can let PTC translate feature branches, so that developers can see their new features fully localized, as they build them. This way, your developers can make sure that their new functionality doesn’t have layout problems with strings of different lengths.

• Push your code
• PTC’s AI generates translations instantly and returns them as MRs to your repo
• You ship on schedule with full localization included

It’s that simple.

Better Than Human—And Instantly Available

PTC’s AI delivers:

• Accurate, context-aware translations
• Stable terminology across versions
• Proper handling of plurals, placeholders, and formatting
• Instant availability with no human coordination

It’s the kind of translation we always wanted and now use ourselves.

Simple Pricing. Scales With You.

No per-word fees. No surprise charges. Just predictable, developer-friendly pricing.

If You Build for a Global Audience, This Is for You

We built PTC to fix our own translation problem. Now it’s fixing yours, too.

• Full compatibility with all WordPress formats
• Git-based automation
• Instant, high-quality translations
• Predictable, flat pricing